Expert takes, trends, and strategies about the future of marketing.
Working sessions on creative testing, budget steering, and running marketing as one connected system.
What AI can and cannot do, and what marketing teams need to put in place now to still be competitive in 2027.
Live & recorded
Helena GrathSolutions Engineer
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Where that half of the budget goes, and what leading organizations change to win the money back. Built on client cases.
Live & recorded
Patrick PfeifferHead of Enterprise
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A live Uplane demo. One campaign, built and optimized end to end, walked through by the people who built it.
Live & recorded
Lukas VollmerCTO
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AI is reshaping the marketing operating model. This perspective explains why creative is the bottleneck worth breaking and why one connected system outperforms disconnected tools.
Read the postFive connected operating shifts explain why widespread AI experimentation has not produced end-to-end value for most enterprises.
Read the articleA four-layer engagement system uses live signals, context, and restraint to select the next responsible customer action.
Read the articleControlled creative experiments, full-funnel evidence, and defined human-agent roles turn production into reusable learning.
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This guide collects our best practices from AI marketing rollouts at leading companies. It covers the frameworks, the math, and what to ship first, so automation turns into real business impact.
DownloadGet the playbook