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From campaign calendars to signal-based marketing
Most marketing is planned months ahead and released on a fixed date. Uplane reads how each customer behaves, from opening an email to abandoning a basket or changing a plan, and determines in that moment what to say, when to say it, and on which channel. The message is triggered by behaviour, not by the calendar.
- 72%of surveyed organizations expect breakthrough customer experiences over the next few years to be seamless across digital and physical touchpoints.1
Deciding in the moment
Signals in
Real-time
Customer
Performance
Product
Market
Decisions out
Whatmessage, content, offer
Whentiming from the customer's own signals
Wherechannel, seamlessly across all of them
